Wednesday, May 27, 2009

Creatives & events: Top accounts

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Xando Block & Burn
Xando Block & Burn tablet is a clinically effective weight loss pill that was imported from Europe by the company Perfectaire. Client commissioned us (back while I was working at an ad agency) to conceptualize and execute its advertising, PR and marketing campaign.

Client: Perfectaire
Project: Xando Block & Burn launch and ad campaign
Campaign concept, event script and collateral copy by

SM - Grass Residences
SM Development Corporation (now SM Residences) is the real-estate arm of Philippine mall giant SM (ShoeMart). One of the company's recent projects is Grass Residences, a high-rise residential condominium development located in the heart of Quezon City. SM Development Corporation commissioned my former employer to conceptualize and execute the Bossa nova-inspired clubhouse launch.

Media, VIPs, potential buyers and customers and movers and shakers in the real estate business were invited for a peek of the great and convenient life that awaits residents at Grass Residences.

Guests were treated to sumptuous hors d'oeuvres and relaxing music before the Grass Residence clubhouse was unveiled. As the energy heightened, dance instructors walked out from behind the stage and invited guests to hit the dancefloor.

Client: SM Development Corporation (now SM Residences)
Project: Grass Residences clubhouse launch
Event script and invite copy by

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